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What Makes a Blog Popular?
A June 4th article in Ad Age compiles some useful studies of the blogosphere, but, like most mainstream media articles about blogging, it largely misses the point about what really makes blogs...
View ArticleAd Age to Begin Ranking Marketing/PR/AD Blogs
Todd Andrlik, who publishes a list of the top 150 ad/pr/marketing blogs, announced Monday that Ad Age will soon begin publishing his list, which he calls the Power 150. As Todd explains, Ad Age can now...
View ArticleHow Many Are You Reaching and Who Are They?
Answer these questions convincingly, and emerging media enters the big leagues of advertising. Writing in Ad Age last week, Steve Rubel, Senior VP at Edelman’s Me2Revolution practice and a...
View Article7 Ways Marketers Can Use Twitter
Ad Age calls Twitter “asinine.” Is it for everyone? No. But Twitter has a real use for media companies and social-media-savvy brands. * * * * * On Monday, Mark Simon drafted his list of The 10 Most...
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